Site speed is a very important factor in your search rankings on google/bing, but it can also have a huge effect converting visitors into customers. A 1 second delay in page response can result in a 7% reduction in conversions. 47% of consumers expect a web page to load in 2 seconds or less. The numbers are even more dramatic on mobile. With a combination of compression, caching and optimization, there are many ways to get your numbers much lower than they are now.